From the first pedal stroke on an electric bike people feel the fun of riding a bike again, just like they did when they were a kid. This feeling is what is driving extreme growth in ebike popularity worldwide, and leading ebikes to become a must-have at rental shops, retreats, and guided tours.
Electric bikes look like a standard bicycle but feel like a jet. A battery-operated motor gives riders extra power through levels of pedal assistance (where several levels of power assist you while pedaling) or a half-twist throttle (on-demand power like a scooter). The rider selects as much support as they want to reach a maximum speed of 20 mph and cover up to 45 miles per charge.
Electric bikes give people of all abilities the chance to explore without worrying about hills or headwinds, getting too tired, or going too far. With ebikes, your visitors can fully enjoy and appreciate where they’re riding. At the same time, your business can gain new customers and extra exposure for offering one of the hottest modes of transportation.
1. BROADEN CUSTOMER BASE
Ebiking levels the playing field between riders. Everyone from avid cyclists to those who haven’t been on a bike in years can participate. Especially as multi-generational vacations become more common, this activity is fun for the entire family. Teenagers can pedal while grandpa cruises (or vice versa)!
2. TAP INTO A BOOMING MARKET
Customers will seek out your ebikes for a chance to ride the latest trend, but also because not everyone has the ability to own one. Compared to buying an ebike, your customers are dealing with much smaller costs of $40-$120 per rental or tour versus $3,000+ for the average ebike purchase (Rad Power Bikes offers ebikes that retail between $1,499-$1,599 with discounts offered to rental fleets). And, it’s much easier for you to start an ebike tour or rental business, or add ebikes to an existing operation, than it would be to start a retail store. For example, selling ebikes through a retail store would cost north of $100,000 just to get started. The investment is much smaller with rentals, and you’ll start earning revenue much faster than trying to sell big-ticket items.
3. INCREASE ADVERTISING OPTIONS
Being able to advertise and mention ebikes alone will add a new angle (and keyword) to your advertisements. With carefully designed ads on Google and other search engines, as well as a well-planned promotions on Groupon, LivingSocial, and similar websites, you can get customers in right away. In addition, the eye catching nature of ebikes will pull people into your business who are looking to learn more and take a ride!
4. OFFER NEW ADVENTURES
No matter where your operation is based, an ebike can let visitors see it all. They can reach places where cars, buses, walking, and even Segways can’t take them. With the motor, they can travel long distances, conquer hills, or safely navigate a city. Plus, an ebike with fat tires can tackle any terrain, including sandy beaches, gravel roads, mountain trails, or snowy hills.
5. BOOK GROUPS & TOURS
Since everyone can go at the same pace, group rentals or guided tours are also possible (and often requested!). No one has to worry about falling behind. People can just focus on what’s going on around them, enjoying the tour or scenery.
Electric bikes are an exciting revenue generator and a great new add-on to your business. Our active fleets are reporting increases in profits directly related to the introduction of our ebikes to their business. We’d love to work with you too!